SEO and Google Ads for SMEs.
You have a website and perhaps some ads, but they bring in too few enquiries. First I measure where your visitors come from, without cookies. Then I adjust your Google Ads and rewrite your most important pages for Google and for AI assistants such as ChatGPT.
A personal reply from me within one working day.
In short
Diginesso is the sole proprietorship of Wesley Beerendonk, a Dutchman who lives in Riparbella near Pisa. I help small and mid-sized businesses that get too few enquiries from their website and Google Ads. First I set up measurement, then I adjust the campaigns. With SEO I rewrite your pages so that Google and AI assistants such as ChatGPT understand them. The ad budget stays in your own account. I also build AI agents and automation, for businesses in Europe and for companies from outside the EU setting up here.
- Sole proprietorship
- Riparbella near Pisa, Italy
- Works in English, Dutch, German and Italian
What I do for you
What can I do for your online visibility and your Google Ads?
Online visibility means your business shows up when someone searches for what you do: in Google, and increasingly in the answers AI assistants such as ChatGPT give. I start with measurement. Only once you can see where the enquiries come from do you know where your money should go.
Measuring without cookies
I set up measurement, for example with Plausible, which runs in the EU and sets no cookies. I connect it to your incoming enquiries, so you can see which page and which ad produced each one.
How I handle visitor dataCleaning up your Google Ads account
For each keyword I look at what it costs and what it brings in. I exclude keywords that only the curious click on. The money saved goes to searches from people who need someone now. For each campaign you see the cost per enquiry.
What my Google Ads integration will readSEO: pages that Google understands
I rewrite the pages for your main services, with answers to the questions customers ask. Each page opens with what you do and who it is for. I also check whether they load fast enough.
See the heating installer exampleGetting found in ChatGPT and AI Overviews
People also ask ChatGPT, or the AI Overview at the top of Google, to suggest a supplier. That kind of answer draws on your own site and on what is written about you elsewhere. So on your pages I say in plain sentences what you do and where.
Questions about ChatGPT and GoogleSomething new on your site, regularly
Writing a news item or a blog post often gets pushed aside. I set up a fixed schedule and automate the work around it, such as preparing a first draft and publishing it. You review each piece and approve it.
Automating recurring workFollowing up enquiries straight away
An enquiry from your site can land directly in your CRM or inbox, with its source attached. That is an integration between your systems, and I build those too.
Integrations with your CRMHow it works
This is what a Google Ads clean-up looks like, in an invented example.
I only move money once the measurement shows where it should go. Here is how that works for a heating installer, step by step.
A heating installer that gets too few enquiries
- Already has
- A website and a Google Ads account
- Stuck on
- Too few enquiries, and nobody knows which ad brings anything in
- Wants to know
- What one enquiry costs, per keyword
- weeks 1 and 2
Measure
I add analytics to the site and connect it to the enquiry form. After two weeks you can see which pages and which ads produce enquiries.
- next
Clean up
Nobody who searches for ‘cheap boiler’ ends up calling. I pause that keyword and move the money to ‘boiler repair’.
- over months
Get found
I rewrite the pages for the three services where the money is, with the questions customers ask before they call. That builds up over months.
- every month
Adjust
Every month I look at what has shifted. I pause what brings in nothing and give that money to what works.
What it costs
What do SEO and Google Ads management cost at Diginesso?
You pay me for the work and Google for the ads. The two stay separate: the ad budget goes from your account straight to Google, and we agree a price for my work in advance. Growth work has its own entry package, separate from the AI Process Audit.
First contact
Free
Send me your website and a few sentences about what is going wrong now. I will tell you whether I can do something about it, and what.
The work
Agreed per jobset out in the assignment confirmation
I only start extra work outside what we agreed once we have agreed its scope and its price in writing.
Ad budget
In your own accountyou pay Google directly
The Google Ads account and all the figures in it stay yours. I work in it, but I do not become its owner. You pay for an analytics tool such as Plausible yourself, on your own account.
AI Process Audit
1,250 euroexcl. VAT, usually 1 to 2 weeks
I work out how much of the work after an enquiry, such as writing quotes and following them up, you can automate. If the build assignment is agreed within 3 months of the report date, the full amount comes off the first invoice of the build.
Money back if the report finds no opportunity that pays for itself within a year.
Everything we agree is set out in the terms of business. You can read more about the audit on the AI Process Audit page.
Secure and European
Where is your visitor and advertising data kept?
I count visitors with a tool such as Plausible, which runs in the EU and sets no cookies. Your advertising data stays in your own Google Ads account. My Google Ads integration is still being built. It will ask Google for one permission and will not touch your Gmail, Drive or calendar.
Every supplier and region in one list- Counting visitors
- EU, without cookies e.g. Plausible
- Ad data and budget
- In your own account Google Ads
- My Google Ads integration
- One permission, being built Google Ads API
- Database, if I build something for you
- Frankfurt, Germany Supabase
Supabase is an American company with servers in Europe. There is also a setup with European providers only.
Who does the work
You email the person who does the work.
I am Wesley Beerendonk. I am from the Netherlands and live in Riparbella, a village near Pisa. Diginesso is my sole proprietorship. You deal with me, and I do the work myself. For specialist work, such as data analysis or design, I bring in specialists. You hear in advance who is involved.
You get a price in advance, and measurement that lets you check for yourself whether it works.
More about meQuestions
Questions about online visibility and Google Ads
What does online marketing cost at Diginesso?
The first conversation is free. For the work, I agree a price with you in advance for each job. It depends on how many pages I rewrite and how many campaigns run in your account. Growth work has its own entry package, separate from the AI Process Audit, and you hear what it costs before you commit. You pay your ad budget yourself, directly to Google. Send me your website and what you currently do with ads, and you get a personal reply from me within one working day.
Do you do SEO as well?
Yes. SEO means your pages are put together so that Google understands them and shows them. I rewrite the pages for your main services around the questions customers ask, and I check whether they load fast enough. Where you rank in Google is decided by Google.
How soon will I see results?
After a few weeks of measuring you can see which pages and ads produce enquiries. From then on I can make targeted adjustments. Ranking better in Google is slower and builds up over months. I do not promise a fixed position in Google or a number of enquiries.
How do I get mentioned in ChatGPT and Google’s AI answers?
ChatGPT and the AI Overview in Google take their answers from your own site and from what is written about you elsewhere, such as reviews and business directories. I make sure your own pages say in plain sentences what you do, for whom and where. Nobody can guarantee that an AI answer will mention you.
Do you really measure without cookies?
Yes. I set up measurement that sets no cookies, for example with Plausible, which runs in the EU. You see where visitors come from and which page leads to an enquiry. Whether you still need a cookie banner depends on what else runs on your site, such as an advertising tag.
Do you work in my own Google Ads account?
Yes, the account and the budget stay yours. I am building my own integration with Google Ads. It will report on your results, make only the changes you ask for, and do keyword research. No account is connected to it yet. Which data it will read and how you can revoke its access are set out on the Google Ads integration page.
What do you need from me?
Access to your Google Ads account and to the admin area of your website. Beyond that, one person who can make decisions, and answers to my questions within the time we agree.
What does marketing have to do with AI and automation?
Every enquiry creates work, such as replying and writing a quote. Part of that can be automated. I can have enquiries land straight in your CRM, or have an AI agent prepare the first reply. The AI Process Audit calculates how much of that work you can automate: 1,250 euro excl. VAT, with your money back if the report finds no opportunity that pays for itself within a year.
How do new customers find you today?
Tell me in a few sentences, and include your website address. A personal reply from me within one working day.
Is your question about online visibility or advertising? Then send me a message. The AI Process Audit is meant for the work that follows an enquiry, such as writing quotes and following them up.